BG Diplomat DOO Beograd ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information.
1. Information We Collect
We collect information that you provide directly and information collected automatically:
Information You Provide
- Name and contact details (email, phone number)
- Booking details (pickup/dropoff locations, dates, times)
- Flight information for airport transfers
- Company information for business clients
- Special requests and preferences
- Payment information (processed securely by payment providers)
Information Collected Automatically
- Device information (browser type, operating system)
- Usage data (pages visited, time spent, interactions)
- IP address and approximate location
- Referral source
2. How We Use Your Information
- To process and confirm your bookings
- To follow up on a booking you started but did not finish: once you verify your phone number in the booking form, the details entered so far (phone, name, email and trip details) are saved so our team can contact you about it
- To provide the transportation services you requested
- To communicate about your reservation (confirmations, reminders, updates)
- To respond to inquiries and provide customer support
- To improve our website and services
- To comply with legal obligations
- To prevent fraud and ensure security
3. Cookies & Analytics
Our website uses essential browser storage for core features. Optional Google analytics and conversion measurement load only after you consent.
Essential Cookies
Required for basic website functionality. These cannot be disabled.
Analytics & Conversion Measurement
With your consent, we use Google Analytics 4 and Google Ads conversion measurement. We also use cookieless aggregate statistics that do not depend on this cookie choice:
- Pages visited and interactions with contact, quote, fleet, and booking features
- Campaign parameters and Google Ads click identifiers that explain how you found us
- General geographic region and device/browser information
- First landing page and, if another website sent you to us, that website's domain (never the full link). Both are kept for the browser session and, when you book, stored with the booking, together with campaign parameters and Google Ads click identifiers, for source reporting
Analytics events do not include your name, email, phone number, exact journey locations, booking notes, payment token, or message text. Measurement providers process only permitted analytics data; we do not sell your personal data.
Your Cookie Choices
- You can accept or reject optional analytics when prompted
- Rejecting does not affect your ability to browse, request a quote, or book
- Submitting a booking never implies analytics or advertising consent
- Use Cookie settings at any time to change or withdraw your choice
4. Data Sharing
We do not sell your personal data. We may share information with:
- Payment processors
- AllSecure Payment Gateway (in partnership with Banca Intesa) for secure card payment processing. Payment card data is processed exclusively on their certified servers - we never store or have access to your card details.
- Drivers
- Name, contact number, and pickup/dropoff locations to enable service delivery
- Communication platforms
- For sending booking confirmations and notifications
- WhatsApp (Meta Platforms Ireland Ltd.)
- If you message us on WhatsApp or choose WhatsApp for booking updates, your phone number, WhatsApp profile name and the messages we exchange are processed through the WhatsApp Business Platform, with Meta acting as our processor, and stored in our booking system so our team can reply. We send booking messages on WhatsApp only to customers who booked with us or wrote to us first.
- Analytics and advertising providers
- Google Analytics 4 and Google Ads only after consent, plus a cookieless aggregate statistics service, all limited to allowlisted measurement data
- Legal requirements
- When required by law or to protect our rights
5. Data Security
We implement appropriate technical and organizational measures to protect your data:
- Encrypted data transmission (HTTPS/TLS)
- Payment processing via AllSecure Payment Gateway with PCI-DSS Level 1 certification
- Payment card data is never stored on our servers
- Limited access to personal data on a need-to-know basis
- Regular security assessments
6. Data Retention
We retain your personal data only as long as necessary for the purposes described in this policy, or as required by law. Booking records are kept for 7 years for accounting and legal compliance. You may request deletion of your data at any time, subject to legal retention requirements. Details from a booking you started but did not submit are deleted automatically after 30 days.
7. Your Rights
Under applicable data protection laws, you have the right to:
- Access
- Request a copy of your personal data
- Rectification
- Correct inaccurate or incomplete data
- Erasure
- Request deletion of your data ("right to be forgotten")
- Restriction
- Limit how we process your data
- Portability
- Receive your data in a portable format
- Objection
- Object to processing based on legitimate interests
- Withdraw consent
- Withdraw consent at any time (where processing is based on consent)
To exercise these rights, contact us at [email protected]
8. International Transfers
Your data is primarily processed in Serbia. If data is transferred outside Serbia or the European Economic Area, we ensure appropriate safeguards are in place in accordance with applicable data protection laws. WhatsApp messages are handled by Meta Platforms Ireland Ltd., which may transfer them to Meta Platforms, Inc. in the United States under the European Commission's Standard Contractual Clauses.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
10. Contact Us
For privacy-related questions or to exercise your rights:
BG Diplomat Limo
Antifašističke borbe 23e, Belgrade, Serbia